Industry Report Warns GPU Prices Could Rise Again as Supply Tightens
Graphics card prices aren’t expected to cool off anytime soon, with a fresh industry outlook warning that tighter supply later this year could set the stage for another round of increases—especially across mainstream GPU tiers and VRAM-heavy configurations.
Supply pressure expected to worsen in the second half
A new report focused on Asian market conditions paints a bleak picture for graphics card availability. It expects the supply situation for both graphics cards and VRAM to deteriorate further during the second half of the year, with little sign of relief.
After average selling prices rose in the third quarter for a second consecutive time, graphics card manufacturers are reportedly already preparing for another pricing wave. The concern isn’t just that fewer units will be sold—it’s that reduced quantities at higher prices could amplify the overall price impact.
Mainstream GPUs hit hardest: RTX 5050 and RTX 3060
According to the report, the strongest price pressure is being seen in mainstream segments. That includes NVIDIA’s GeForce RTX 5050 and the RTX 3060, which has been available again since the end of June.
The broader availability picture is also expected to take a hit: overall graphics card availability in the current quarter is forecast to drop by at least 20 percent. With supply constrained, the expectation is that average selling prices will keep climbing, reinforcing the upward trend.
Manufacturers plan for revenue momentum despite shortages
Even with ongoing supply tightening across the latter half of the year and continued price increases, major board and GPU partners are not reportedly taking a pessimistic view of near-term revenue performance.
Asus, Gigabyte, and MSI are expected to maintain confidence in their third-quarter sales outlook, despite lower shipment volumes and the persistence of higher pricing. Market research also suggests that while total graphics card shipment quantities will fall sharply due to worsening bottlenecks, elevated average selling prices should still drive meaningful growth in total revenue.
Asus—described as the market share leader—has outlined its own third-quarter expectations, pointing to the traditional peak season bringing “positive impulses.” It also projects seasonal revenue growth of 5 to 10 percent in the quarter, tied to higher average selling prices for graphics cards and mainboards.
Price comparison signals broad increases since July
Recent pricing trends align with the supply-and-price narrative. After a notable jump from July to August, the strongest price gains among the lowest-priced offers for certain NVIDIA models have been recorded since mid-July.
- GeForce RTX 5070: roughly +25%
- GeForce RTX 5070 Ti: roughly +24%
- GeForce RTX 5090: roughly +18%
- GeForce RTX 5080: roughly +14%
AMD’s highest-end Radeon models are also described as showing an upward trend, suggesting the pricing pressure isn’t limited to one vendor’s lineup.
