Pokémon x Polaroid Instant Cameras Launch With Pikachu, Sylveon & Poké Ball
Pokémon is stepping beyond trading cards and games with a new cross-brand lineup from Polaroid, bringing a Pikachu, Sylveon, and Poké Ball theme to instant cameras, photo film, and matching accessories. The collaboration is built around the idea of getting outside to capture and keep memories—now with hardware and consumables designed to look and feel like the Pokémon world.
Release window, platforms, and pricing
| Item | Edition | Price | Availability |
|---|---|---|---|
| Polaroid Now Generation 3 | Pokémon Edition | €139.99 | Global preorder from 25 August (limited stock) |
| Polaroid Go Generation 3 (x2) | Pikachu and Sylveon | €99.99 each | Global preorder from 25 August (limited stock) |
| Polaroid Color Go film | Pokémon Edition | €22.99 each | Preorder from 25 August (limited stock) |
| Polaroid Color i-Type film | Pokémon Edition | €21.99 | Preorder from 25 August (limited stock) |
| Poké Ball accessories | Case, photo album, camera strap | €24.99 / €24.99 / €14.99 | Preorder from 25 August (limited stock) |
What’s included in the Pokémon x Polaroid lineup
The centerpiece is the Polaroid Now Generation 3 in a Pokémon Edition, finished in classic red, white, and black with prominent Poké Ball visuals.
Polaroid Go Generation 3 models come in two compact designs: one inspired by Pikachu and one by Sylveon. The Pikachu-themed camera uses a bright yellow look with a strap that evokes Pikachu’s tail, while the Sylveon version includes a matching pink, white, and blue strap. Each of the three cameras features buttons that reference Poké Balls.
Pokémon-themed film and consumables
Alongside the cameras, the deal includes special photo film options. Polaroid Color Go Pokémon Edition film and Polaroid Color i-Type Pokémon Edition film both feature multiple Pokémon silhouettes, including Pikachu, Sylveon, Bulbasaur, Charmander, Squirtle, Gengar, Umbreon, and Mimikyu.
For Polaroid Go Color film, there are also twin packs featuring Pikachu or Sylveon, listed separately for purchase.
Accessories built around the Poké Ball aesthetic
Polaroid is also bundling accessories to match the theme, including a camera strap with a design inspired by an “esse” pattern, a circular-shaped case, and a Poké Ball-shaped photo album.
Global preorder details
Preorders for the Pokémon-themed cameras, film, and accessories will open globally and while supplies last. Orders are set to be available through Polaroid.com and Pokémon Center starting 25 August.
Why Polaroid and Pokémon say they’re teaming up
Mathieu Galante, Sr. Director of Licensing at The Pokémon Company International, described the partnership as an extension of Pokémon’s themes of discovery and connection—framing the collaboration as a way to encourage people to go out, explore, and capture meaningful moments, turning favorite memories into something tangible.
