Sony’s “Only on PS5” Campaign Teases Upcoming Releases and Fan Moments

Sony has rolled out a new campaign video for PS5, highlighting what’s already available on the console and what’s expected to arrive in the coming months. The “Só acontece no PS5” push is designed to showcase standout moments across the platform while teeing up major releases and real-world fan activations.

Quick facts

• A new “Só acontece no PS5” campaign video is now live.
• The video spotlights PS5 content available now and upcoming releases.
• Featured upcoming releases include Marvel’s Wolverine, 007 First Light, and God of War Laufey.
• Marvel’s Wolverine launches on 15 September.
• Launch plans include France challenges and an Australia Berserker Mode activation.
• Large installations with a Sentinela head are planned for the UK, Canada, and Spain.

The campaign centers on the idea that PS5 delivers experiences you can’t replicate elsewhere, mixing blockbuster game moments with unexpected, high-energy scenes. The video’s journey includes highlights that range from Giannis Antetokounmpo’s basketball skills to an action sequence involving a fast jet ski pursuit.

On the software side, Sony points to a lineup that spans Marvel-led storytelling and other major first-party and third-party attractions. Alongside Marvel’s Wolverine, the campaign also references 007 First Light and God of War Laufey as upcoming experiences heading to the PS5 ecosystem, with Grand Theft Auto VI positioned as a particularly anticipated release still to come.

Real-world activations for the Wolverine launch

The PS5 campaign extends beyond the screen through content creators, special installations, and local activations in multiple regions. With Marvel’s Wolverine set to release on 15 September, players in select countries will be able to take part in themed experiences inspired by the game.

France will host Marvel’s Wolverine challenges, while Australia will feature an activation centered on Berserker Mode. In the UK, Canada, and Spain, attendees can also look for oversized installations featuring the Sentinela head, alongside additional local displays celebrating memorable moments from PS5 games that fans already love.

Sony says it’s looking forward to seeing what players discover next as the campaign continues to drive attention to PS5’s current library and its upcoming schedule through the next few months.