Kylian Mbappe Joins On Holding After Nike Partnership Ends

Kylian Mbappe has ended his long association with Nike and signed a major new partnership with On Holding, giving the Swiss company a high-profile figure as it moves into professional football. The Madrid forward’s Nike deal expired on July 31, bringing to a close a relationship that began when he was eight.

What changed for the club

Mbappe’s move makes him a central partner in On’s first significant football project rather than simply an ambassador for an established range. He is expected to contribute his own experience to the design and development of the company’s forthcoming football products.

The France international had remained visible in Nike campaigns after his contract ended, while the American manufacturer continued to feature him across its commercial platforms. That uncertainty has now been resolved by the confirmation of his agreement with On.

Nike had supported Mbappe from his academy years through Monaco, Paris Saint-Germain and Madrid. He became one of the brand’s leading football representatives alongside Cristiano Ronaldo and Vinicius Jr, and was particularly associated with the Mercurial boot range. He also received personalised boots carrying his own name, a status generally reserved for the company’s elite players.

Mbappe said the appeal of the new partnership was the chance to create something new and influence football’s future. He added that he wanted to bring his perspective to the work, pursue innovation and retain the enjoyment that defines the game.

Competition context

On built its business in running and is now seeking a place in the football equipment market alongside Nike, Adidas and Puma. Recruiting Mbappe gives the company one of the sport’s biggest current names as it attempts to establish its first football collection.

There is a familiar model for the arrangement. Roger Federer ended a long-running Nike relationship to work with On, later becoming both an investor and strategic partner after joining the company in November 2019. The former tennis world No. 1 also developed a signature product line with the brand.

• Mbappe had worked with Nike for almost two decades.
• His Nike agreement formally concluded on July 31.
• On is broadening beyond its running-focused business into football.
• Federer’s partnership with On included investment, strategic involvement and signature products.

What is scheduled next

No match-related change has been announced for Mbappe at Madrid. The immediate focus is the creation of On’s football range, with the forward set to have a direct role in shaping the products as the company prepares its entry into the professional game.

For Mbappe, the agreement ends a defining commercial chapter with Nike and begins a partnership intended to help On compete in a market long dominated by the established sportswear manufacturers.