West Ham Unveil Limited-Edition Boleyn ’99 Upton Park Collection
West Ham United have released the limited-edition Boleyn ’99 collection, a five-item range built around the club crest used from the start of the 1999-00 season and the identity of the old Upton Park era.
What changed for the club
The new capsule brings back the yellow-edged badge featuring crossed hammers and the castle, placing it on heavyweight, relaxed-fit clothing designed for both matchday wear and everyday use.
- A retro-style track top with contrasting shoulder piping and a raised collar
- A premium fleece hoodie
- An off-white heavyweight graphic T-shirt
- A tailored pique polo
- A low-profile cap
West Ham staged the campaign photography at BJ’s Pie & Mash on Barking Road and the Boleyn Tavern, two long-established local venues associated with supporters’ pre-match routines.
Competition context
The badge recalls a notable period in the club’s recent history. The 1999-00 campaign included Paolo Di Canio’s celebrated volley against Wimbledon, while Frank Lampard was emerging as an important young player.
The release also arrives 10 years after West Ham’s 2016 farewell to Upton Park. Its design draws on late-1990s terrace fashion, combining historic club references with current streetwear styling.
What is scheduled next
The Boleyn ’99 collection is available immediately in limited quantities through West Ham’s official online store. The launch is a retail and heritage initiative rather than a squad or fixture announcement.
