Xbox’s 25th Anniversary Side Missions Team Up With McDonald’s Rewards
Microsoft is kicking off its 25th anniversary celebrations for Xbox with a crossover that goes beyond the console: a new promotion with McDonald’s that trades in-store purchases and digital giveaways tied to major Xbox-ecosystem games. The campaign, called “Side Missions,” launches first in the UK and Ireland and pairs themed McDonald’s menu items with in-game digital rewards.
Xbox x McDonald’s “Side Missions” launches in the UK and Ireland
The Xbox and McDonald’s collaboration begins initially in the United Kingdom and Ireland as part of Xbox’s 25-year anniversary. The promotion is designed around digital rewards usable in multiple games, with rewards linked to six titles spanning both Xbox Game Studios franchises and games from Bethesda and Blizzard.
Complete list of announced digital rewards
- Halo: Campaign Evolved — Master Chief armor
- Forza Horizon 6 — a voucher to get a car
- Fallout 76 — Sugar Bomb Bundle
- Candy Crush Saga — Booster Bundle
- World of Warcraft — Red Hot Portable Bakery
- Overwatch — Kiriko Donut Break gesture
McDonald’s will also serve menu items inspired by Xbox game worlds
Microsoft’s anniversary push won’t be limited to codes. McDonald’s is preparing menu products inspired by foods and flavors from Xbox game universes, aiming to bring pieces of those worlds into the real world. One example already mentioned is Blamco Cheesy Potato Bites, inspired by Fallout.
How to track the promotion as it expands
- McDonald’s says it will release more details about the campaign and its offers through its app as the rollout progresses.
Will the rewards reach Spain?
At the moment, the campaign is announced only for the UK and Ireland. That means players in other countries, including Spain, can’t assume the rewards will be officially available yet. The expectation is that more information will come later on whether the collaboration expands to additional European markets.
More surprises expected during Xbox’s 25th anniversary run
With Halo: Campaign Evolved, Forza Horizon 6, Fallout 76, and World of Warcraft among the confirmed games, Xbox and McDonald’s have set up a wide cross-section of its long-running franchises and broader Microsoft ecosystem. More details are expected over the coming months as the promotion unfolds.
