Asus Warns Partners of Higher Mainboard Prices as AMD and Intel Costs Rise

Mainboard prices are starting to climb again, with Asus reportedly among the first manufacturers to notify partners about updated pricing tied to higher component costs. The shift arrives as broader motherboard price increases are expected across the market, squeezing PC buyers already dealing with higher costs for memory, SSDs, and graphics cards.

Background: higher component costs hit motherboard pricing

With component expenses rising, motherboard makers are preparing for price adjustments in the third quarter. Asus is said to have kicked things off early by sending an official notice to its Taiwan-based distribution partners ahead of an August implementation.

What happened: Asus issues an August price update

1. Asus informed its Taiwan distribution partners that motherboard prices would increase due to rising component costs.
2. The company’s notice points to a new reference pricing system that was introduced in early August.
3. In some models, pricing has already increased compared to the reference levels from July, though the changes are described as small.
4. For Intel motherboards, certain models in the Z890, 790, and B860 lineups are reported to have risen by 20 to 30 Chinese yuan (about €2.57 to €3.85).
5. Within the B760 family, some main models reportedly increased by 20 yuan, while specific “logistics models” rose by 5 yuan.
6. Some H-series logistics models are also reported to have gone up by 5 to 10 yuan.

AMD also adjusts reference pricing

AMD boards appear to be following a similar pattern. Compared with July list prices, reference pricing for some models is said to have increased by 30 to 50 yuan. For the B850 series, certain higher-end models reportedly saw a 20 yuan adjustment, while other logistics models and base pricing for other series reportedly stayed the same.

Reaction: small euro changes, but more pressure for buyers

Even if the increases translate to only a few euros per board, the cumulative effect can add pressure for shoppers—especially those already facing elevated pricing for RAM, SSDs, and graphics cards. Further increases are also considered possible in the coming months, with component shortages expected to intensify due to the AI boom and a shift in demand from consumer buyers toward businesses.