Official Snorlax Necklace Costs $6,000+ to Celebrate Pokemon’s 30th Anniversary

Pokemon fans are about to get a very unusual kind of accessory: an officially licensed Snorlax necklace priced at just over $6,000. The luxury piece is part of the Pokemon franchise’s ongoing 30th-anniversary festivities, a year-long stretch of commemorative releases, events, and announcements aimed at nearly every corner of the brand.

Pokemon officially turned 30 on February 27, 2026, and the Pokemon Company has been marking the milestone with a campaign that runs for the entire year. While plenty of the celebrations have already rolled out during the first half of 2026, more plans are scheduled through to the end of the year. The party isn’t limited to one format either—there are nods across the franchise, including the upcoming Pokemon 30th Celebration TCG set.

In the meantime, one fan has shared a different kind of anniversary moment: while opening an old time capsule, they uncovered a valuable relic tied to the franchise’s earliest days.

New Pokemon Snorlax Necklace Offers 18-Karat Gold Priced at $6,100

The latest anniversary jewelry reveal comes from Japanese character jewelry specialist U-Treasure, which unveiled a five-piece necklace collection on July 10. The crown jewel of the set is a Snorlax design rendered as a 360-degree sculpture in solid 18-karat yellow gold. The necklace is listed at ¥990,000 with tax included, which works out to roughly $6,100 using the exchange rate given at the time of the announcement. It also puts the new item in a much higher price bracket than earlier licensed jewelry offerings tied to The Pokemon Company, including the more budget-friendly Pokemon King Ice necklace collection.

That steep cost is driven entirely by the pendant’s high-purity gold construction. The Snorlax charm itself is relatively compact, measuring about 13.65mm (0.54 inches) tall, 15.6mm (0.61 inches) wide, and 9.8mm (0.39 inches) thick at its widest point. It hangs from a yellow-gold chain with an adjustable length ranging from 54cm to 55cm (21.3 to 21.7 inches), and the included adjustment ring allows the wearer to shorten it to around 50cm (19.7 inches). Near the back of the chain, a separate engraved charm carries the franchise’s 30th-anniversary logo. U-Treasure’s official product listing says preorders for the Snorlax necklace model will stay open until August 14, unless demand rises past what the company can produce sooner; U-Treasure did not mention any specific production limits. No traditional retail release date has been announced, but current order schedules indicate shipping will begin in late January 2027.

U-Treasure Has 4 More Pokemon Gold Necklaces on the Way

Snorlax isn’t the only Pokemon getting the gold treatment. The same collection includes four additional pendants featuring Pikachu, Pikachu sitting on a Poké Ball, Magikarp, and Ditto. Their solid-gold versions are priced between ¥286,000 (about $1,760) and ¥495,000 (about $3,050), with Snorlax’s 18-karat option landing as the most expensive necklace in the newly revealed set. For fans who want the commemorative look without the solid-gold price, U-Treasure is also offering less expensive alternatives for ¥33,000 (about $200) per necklace.

Those lower-cost versions use sterling silver finished with yellow-gold plating to mimic the appearance of the pricier pieces. Each design ships in its own dedicated anniversary packaging, complete with a commemorative jewelry cloth, which helps reinforce the idea that these are meant to be collected rather than treated like everyday fashion accessories.

These aren’t U-Treasure’s first high-end Pokemon collaborations either. Back in March 2026, the company released an expanded line of official Pokemon wedding rings that added further character motifs and gemstone details. As with the necklaces, that jewelry launch was also framed around the Pokemon 30th-anniversary celebration window. While the U-Treasure line is officially available only in Japan, collectors who specialize in imported exclusives have historically been willing to jump through hoops to get Far East releases—so limited domestic availability is unlikely to stop demand.